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Author Oriard, Michael.

Title Brand NFL [electronic resource] : making and selling America's favorite sport / Michael Oriard ; with a new afterword by the author.

Imprint Chapel Hill, N.C. : University of North Carolina Press, 2007.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 332 p.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject National Football League.
Football -- United States -- Marketing.
Football -- United States -- Management.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780807871560 (pbk.: alk. paper)
9780807831427 (cloth: alk. paper)
9780807899656 (e-book)

Available items only