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Record 12 of 13
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Author
Oriard, Michael, 1948-
Title
Brand NFL : making and selling America's favorite sport / Michael Oriard.
Imprint
Chapel Hill : University of North Carolina Press, c2007.
Connect to
Table of contents only
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
796.33264 Or4b 2007
---
Available
Pittsburg 2nd Fl Non-Fiction
796.3326 Ori
---
Available
Description
326 p. ; 25 cm.
Bibliography
Includes bibliographical references and index.
Contents
The creation of the modern NFL in the 1960s -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Subject
Football -- United States -- Marketing.
Football -- United States -- Management.
National Football League.
ISBN
9780807831427 (cloth : alk. paper)
0807831425 (cloth : alk. paper)
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