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Title
The handbook of international advertising research / edited by Hong Cheng.
Publication Info.
Malden, Massachusetts : John Wiley & Sons, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (657 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Handbooks in communication and media
Bibliography
Includes bibliographical references and indexes.
Note
Description based on online resource; title from PDF title page (ebrary, viewed February 4, 2014).
Subject
Export marketing -- Research -- Congresses.
Foreign trade promotion -- Research -- Congresses.
Advertising.
Genre/Form
Electronic books.
Added Author
Cheng, Hong.
Other Form:
Print version: Handbook of international advertising research. First edition. Malden, Massachusetts : John Wiley & Sons, c2014 xxxii, 623 pages Handbooks in communication and media. 9781444332377
ISBN
9781444332377
9781118378496 (electronic bk.)
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