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Author Floch, Jean-Marie, 1947-

Title Semiotics, marketing, and communication : beneath the signs, the strategies / Jean-Marie Floch ; with a foreword by John F. Sherry, Jr. ; translated by Robin Orr Bodkin.

Imprint New York, N.Y. : Palgrave, 2001.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.802 F651s 2001    ---  Available
Description xiii, 225 p. : ill. ; 23 cm.
Note Ch. 1-5 were originally published in Semiotique, marketing et communication (1990); ch. 6 was originally published in International Journal of research in marketing, v. 4 (1988), and ch. 7 was originally published in Identies visuelles (1995) and in translation in Visual identities (2000).
Bibliography Includes bibliographical references (p. 216-220) and index.
Contents Beyond the text, no salvation : the semiotic approach -- Are you a surveyor or daydreamer? : developing a behavioural typology of railway users -- A star is born : defining visual recognition for Credit du Nord -- Refusing euphoria : a disagreement among pharmaceutical laboratories and general practitioners -- "I love, I love, I love-- " : automotive advertising and consumer value systems -- The contribution of structural semiotics to the design of a hypermarket -- IBM and Apple's logo-centrism.
Subject Communication in marketing -- France.
Semiotics -- France.
ISBN 033376014X

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