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Author Birkeland, Peter M.

Title Franchising dreams [electronic resource] : the lure of entrepreneurship in America / Peter M. Birkeland.

Imprint Chicago : University of Chicago Press, c2002.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 186 p.
Bibliography Includes bibliographical references and index.
Contents Franchise fundamentals -- King Cleaners -- Sign Masters -- Star Muffler -- Social profile of franchisees -- Networks, alliances, and survival -- Franchisor uncertainties -- Control.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Franchises (Retail trade) -- United States -- Management.
New business enterprises -- United States -- Management.
Entrepreneurship -- United States.
Franchises (Retail trade) -- United States -- Case studies.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0226051900 (cloth)
9780226051901
9780226051925 (electronic bk.)

 
    
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