Includes bibliographical references (p. 278-349) and index.
Contents
Prolgue: From populists to Wal-Mart moms -- Our fathers' America -- The birth of Wal-Mart -- Wal-Mart country -- The family in the store -- Service work and the service ethos -- Revival in the aisles -- Servants unto servants -- Making Christian businessmen -- Evangelizing for free enterprise -- Students in free enterprise -- "Students changing the world" -- On a mission : the Walton international scholarship program -- Selling free trade -- Epilogue: A perfect storm.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.