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Author Dahlvig, Anders.

Title The IKEA edge : building global growth and social good at the world's most iconic home store / Anders Dahlvig.

Imprint New York : McGraw-Hill, 2012.


Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Print version record.
Summary With Anders Dahlvig at the helm from 1999 to 2009, the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70,000 new employees and opened new stores around the world-all while maintaining its reputation as one of the world's best corporate citizens. In The IKEA Edge, Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president, Dahlvig developed the unique vision he relied upon to lead IKEA through good times and bad-by combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives, which are usually viewed as polar opposites, can actually work wonders together. The IKEA Edge serves as an expansive case study for "doing good business while being a good business." Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long term-four principles that can be applied in any business, in any industry. social and business agenda-and it continues to grow, even during the worst global recession in history. In a time when the public's trust of business has hit bottom, such an approach to business is more critical than ever. A combination of personal memoir, call to action, and strategic vision, The IKEA Edge provides the inspiration and information you need to develop a social-good/good-business agenda for your own company. Public trust, brand recognition, customer loyalty, and a world-class reputation will soon follow.
Contents 1. The four cornerstones -- 2. A vision of social -- 3. Differentiation through control of the value chain responsibility of a good business -- 4. Building for the long term.
Subject Ikea (Firm)
Ikea (Firm) (OCoLC)fst01717240
Furniture industry and trade -- Sweden -- Management.
Social responsibility of business -- Sweden.
Furniture industry and trade -- Management. (OCoLC)fst00936562
Social responsibility of business. (OCoLC)fst01122851
Sweden. (OCoLC)fst01204537
Genre/Form Electronic books.
Other Form: Print version: 9786613340085 (DLC) 2011032233
ISBN 9780071777650 (alk. paper)
0071777652 (alk. paper)
Standard No. 9786613340085
AU@ 000053278122
AU@ 000058027669

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