| Description |
xx, 364 p. : ill. |
| Series |
e-Duke books scholarly collection.
|
| Bibliography |
Includes bibliographical references (p. [329]-345) and index. |
| Contents |
Foreword / Victoria de Grazia -- Introduction / Pamela E. Swett, Jonathan S. Wisen, Jonathan R. Zatlin -- Marketing, modernity, and "the German people's soul" : advertising and its enemies in late imperial Germany, 1896-1914 / Kevin Repp -- Visions of prosperity : the Americanization of advertising in interwar Germany / Corey Ross -- Branding Germany : Hans Domizlaff's Markentechnik and its ideological impact / Holm Friebe -- "Planting a forest tall and straight like the German Volk" : visualizing the Volksgemeinschaft through advertising in German forestry journals, 1933-1945 / Michael Imort -- Selling the "racial community" : Kraft durch Freude and consumption in the Third Reich / Shelley Baranowski -- "Die erfrischende pause" : marketing Coca-Cola in Hitler's Germany / Jeff Schutts -- Lufthansa welcomes you : air transport and tourism in the Adenauer era / Guillaume de Syon -- "The history of morals in the Federal Republic" : advertising, PR, and the Beate Uhse myth / Elizabeth Heineman -- "Wowman! the world's most famous drug-dog" : advertising, the state, and the paradox of consumerism in the federal republic / Robert P. Stephens -- "True advertising means promoting a good thing through a good form" : advertising in the German democratic republic / Anne Kaminsky -- Promoting socialist cities and citizens : east Germany's national building program / Greg Castillo -- "Serve yourself!" : the history and theory of self-service in west and east Germany / Rainer Gries. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Advertising -- Germany -- History -- 20th century.
|
|
Consumption (Economics) -- Germany -- History -- 20th century.
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Consumer behavior -- Germany -- History -- 20th century.
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| Genre/Form |
Electronic books.
|
| Added Author |
Swett, Pamela E., 1970-
|
|
Wiesen, S. Jonathan.
|
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Zatlin, Jonathan R., 1963-
|
|
ProQuest (Firm)
|
| ISBN |
9780822390350 |
|
0822390353 |
|
9780822340478 (cloth : alk. paper) |
|
082234047X (cloth : alk. paper) |
|
9780822340690 (pbk. : alk. paper) |
|
0822340690 (pbk. : alk. paper) |
|
