Includes bibliographical references (p. 165-179) and index.
Contents
The heart of the matter : gender, intimacy, and consumption in the production of shojo manga -- Descent and alliance in the shojo manga family tree : a postwar history -- Raising readers, rearing artists : fabricating community in shojo manga magazines -- Affective labor : gender, generation, and consumption in the production of shojo manga -- Material gals : girls' sexuality, girls' culture, and shojo mana -- Shojo manga at large.
