Rebels with a cause -- The Google economic model -- Three iconoclasts at the top -- Recruiting the best -- The 20 percent rule -- Coworkers are the best judges -- An innovation machine -- Like a Swiss army knife -- For the love of math -- Keep the teams small! -- Coordination through technology -- The secret is in the factory -- Automating sales and user relationships -- Putting users in charge -- Is Google's growth sustainable -- Can Google evade conformity -- A look ahead.
