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Title |
Success by design : the essential business reference for designers / David Sherwin. |
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Imprint |
Blue Ash, OH : HOW Books c2012. |
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Description |
vii, 297 p. : ill. (some col.) ; 23 cm. |
Summary |
This book is an introduction to the essential tools and attitudes designers need to work at a design business or own one. |
Bibliography |
Includes bibliographical references (p. 286-287) and index. |
Contents |
Working with customers : Client service ; Business development ; Proposals ; Contracts ; Spec work ; Politics ; Negotiation ; Discounts ; Expectations ; Design briefs ; Deliverables ; Meetings ; Presentations ; Feedback ; Networking ; Competition ; Strategy -- Managing your projects : Project management ; Process ; Estimating ; Budgets ; Schedules ; Risk ; Stakeholders ; Change orders ; Time sheets ; Proofreading ; Errors ; Postmortems -- Operating your studio : Money ; Hourly rates ; Insurance ; Sustainability ; Legal ; Confidentiality ; Culture ; Leadership ; Accounting ; Hiring ; Freelance ; Vacation -- Bringing it together. |
Subject |
Success in business.
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Graphic arts -- Management.
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Commercial art -- Management.
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Designers -- Vocational guidance -- United States.
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Design.
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ISBN |
9781440310225 |
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144031022X |
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