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Author Deutsch, Tracey.

Title Building a housewife's paradise [electronic resource] : gender, politics, and American grocery stores in the twentieth century / Tracey Deutsch.

Imprint Chapel Hill : University of North Carolina Press, c2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 337 p. : ill.
Bibliography Includes bibliographical references and index.
Contents Women and the social politics of food procurement -- Small stores, big business: the rise of chain store groceries, 1914-1933 -- The changing politics of mass consumption, 1910-1940 -- Moments of rebellion: the consumer movement and consumer cooperatives, 1930-1950 -- Grocery stores trade up: the politics of supermarkets and the making of a mass market, 1930-1945 -- Winning the home front: gender and grocery stores during World War II -- Babes in consumerland: supermarkets, hardware stores, and the politics of postwar mass retail.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Supermarkets -- United States -- History -- 20th century.
Grocery trade -- Social aspects -- United States -- History -- 20th century.
Grocery shopping -- Social aspects -- United States -- History -- 20th century.
Women consumers -- United States -- History -- 20th century.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780807833278 (cloth : alk. paper)
0807833274 (cloth : alk. paper)

 
    
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