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Video/Film/DVD

Title Has beanz? [videorecording] / Elgin Production for BBC in association with Roger Bolton Productions.

Imprint

Princeton, NJ : Films for the Humanities & Sciences, 2004.

Copies

Location	Call No.	OPAC Message	Status
Axe DVDs 1st Floor	338.7664 H365Dh 2004	---	Available

Description	1 videodisc (41 min.) : sd., col. ; 4 3/4 in.
Series	Branded: the power of brand names
Note	"FFH 8633."
Summary	Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
System Details	DVD.
Subject	H.J. Heinz Company.
	Weight Watchers International.
	Brand name products -- Marketing.
	Consumers -- Attitudes.
	Consumers' preferences.
Added Author	Films for the Humanities (Firm)
	BBC Worldwide Americas, Inc.
Added Title	Heinz
Note	Title on container and disc surface: Heinz
Music No.	FFH 8633 Films for the Humanities and Sciences