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Title Has beanz? [videorecording] / Elgin Production for BBC in association with Roger Bolton Productions.

Imprint Princeton, NJ : Films for the Humanities & Sciences, 2004.


Location Call No. OPAC Message Status
 Axe DVDs 1st Floor  338.7664 H365Dh 2004    ---  Available
Description 1 videodisc (41 min.) : sd., col. ; 4 3/4 in.
Series Branded: the power of brand names
Note "FFH 8633."
Summary Examines the Heinz label in an uncertain future. Includes interviews with Tony O'Reilly, Heinz chairman and CEO, and others. Explores efforts of marketing agency J. Walter Thompson. Also explores relationship between Heinz and Weight Watchers, which is owned by Heinz.
System Details DVD.
Subject H.J. Heinz Company.
Weight Watchers International.
Brand name products -- Marketing.
Consumers -- Attitudes.
Consumers' preferences.
Added Author Films for the Humanities (Firm)
BBC Worldwide Americas, Inc.
Added Title Heinz
Note Title on container and disc surface: Heinz
Music No. FFH 8633 Films for the Humanities and Sciences

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