| Description |
288 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. [249]-251) and index. |
| Contents |
Why sell online? -- The basics : what you will need to sell your products online -- Creating a web site : establishing your presence in the virtual world -- Content, content, content : attracting visitors to your web site -- Link building -- Outsourcing : what to do if you are not a writer -- Getting your web site into search engines and directories -- Software and web services for running your business : the tools of success -- Using online social marketing to build your clientele -- E-mail and newsletter marketing -- Using eBay auctions to promote and sell your art -- Selling your fine art online : your own virtual gallery -- Selling your handmade crafts online : marketing your unique creations -- Selling your music online : bringing your music to the masses -- Selling photographs online : meeting the demand for unique images -- Payment, packaging, and shipping considerations. |
| Subject |
Electronic commerce.
|
|
Internet marketing.
|
|
Selling -- Handicraft.
|
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Handicraft -- Marketing.
|
| Added Title |
Art, music, photographs, and handmade crafts online |
| ISBN |
1601381468 (alk. paper) |
|
9781601381460 (alk. paper) |
|
