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Author Lager, Fred.

Title Ben & Jerry's, the inside scoop : how two real guys built a business with social conscience and a sense of humor / Fred "Chico" Lager.

Imprint New York : Crown Trade Paperbacks, 1995.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.7616418 L136b  1995    ---  Available
Edition 1st pbk ed.
Description xiv, 242 p., [16] p. of plates : ill., maps ; 21 cm.
Note Includes index.
Contents The quik flick -- Jer & Benny's? -- What you are about to see will astound and amaze you -- We're the guys who make it -- Ward, I'm worried about the burger -- Can you take it in twenties? -- Send in the clones -- A scoop of the action -- What's the doughboy afraid of? -- Five to one -- The fake head -- Ben is Ben -- The freezer door -- Ice cream for peace -- We are the weird -- The jive 5 -- Pay no attention to the man behind the curtain -- Turning values into value.
Subject Cohen, Ben (Ben R.)
Greenfield, Jerry.
Ben & Jerry's (Firm) -- History.
Ice cream industry -- Vermont.
Social responsibility of business -- Vermont.
ISBN 0517883708 : $14.00

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