Includes bibliographical references (p. [192]-201) and indexes.
Contents
Mannheim's theory of rationalization : an alternative resource for the McDonaldization thesis? -- The McDonaldization of American sociology : a metasociological analysis -- Munch(ing) on McDonald(ization) of social theory -- McJobs : McDonaldization and its relationship to the labor process -- McDonaldization : the new "American menace" -- Globalization, McDonaldization and Americanization -- Credit cards, fast-food restaurants and increasing rationalization -- The "new" means of consumption : a postmodern analysis -- "McDisneyization" and "post-tourism :" complementary perspectives on contemporary tourism -- McUniversity in the postmodern consumer society -- Dealing with the new means of consumption -- Some concluding thoughts on the McDonaldization thesis.
