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Author

Miller, Richard K. (Richard Kendall), 1946- author.

Title Business-to-business marketing 2024 / by Richard K. Miller and Kelli Washington.

Publication Info.

Miramar, Florida : Richard K. Miller & Associates, 2023.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe E-Books	Electronic Book	---	Available

Edition	Seventh edition.
Description	1 online resource.
	text rdacontent
	computer rdamedia
	online resource rdacarrier
	text file PDF rda
Series	RKMA market research handbook series, 2472-4955
	RKMA market research handbook series.
Bibliography	Includes bibliographical references.
Contents	PART I. MARKET OVERVIEW -- 1. Business-to-business Spending -- 2. B2B Marketing Spending -- 3. B2B Advertising -- 4. Client Entertainment -- 5. B2B Media -- 6. Business Directories & Databases -- PART II. STATE OF B2B MARKETING -- 7. B2B Marketing Benchmarks -- 8. B2B Marketing Resource Effectiveness -- 9. B2B Marketing Survey -- 10. Marketing Mix -- PART III. B2B AGENCIES -- 11. Advertising Agencies -- 12. Largest Agencies -- 13. Marketing Agencies -- 14. Digital Marketing Agencies -- PART IV. DIGITAL MARKETING -- 15. Digital Marketing Strategy -- 16. B2B E-Commerce -- 17. B2B Online Marketplaces -- 18. Email -- 19. Search -- 20. Social Media Marketing -- 21. Video Marketing -- 22. Website Strategy -- PART V. MARKETING & SALES -- 23. Account-Based Marketing -- 24. Analytics -- 25. Attribution -- 26. Brand Strategy -- 27. Content Marketing -- 28. Customer Experience -- 29. Customer Journey Mapping -- 30. Customer Relationship Management -- 31. Data-Driven Marketing -- 32. Data Management -- 33. Direct Marketing -- 34. Inbound Marketing -- 35. Lead Generation & Management -- 36. Market Research -- 37. Marketing Automation -- 38. Marketing Technology -- 39. Networking -- 40. Personalization -- 41. Product Marketing -- 42. Promotional Events -- 43. Sales -- 44. Sales Enablement -- 45. Sponsorships -- PART VI. TRADE SHOWS -- 46. Trade Show Marketing -- 47. Largest Trade Shows -- 48. Convention Centers.
Summary	"Business-to-Business Marketing 2024 presents statistics on B2B spending,comparisons of the effectiveness of marketing tactics, surveys of marketers and end-users, and analyses of trends in the B2B marketplace. Topics include analytics,B2B media advertising, B2B e-commerce, behavioral marketing, business directories and databases, content marketing, creating customer awareness, customer relationship management, direct marketing, distribution channels, email marketing, engagement, event marketing, integrated marketing communications, lead generation, lead management, lead nurturing, marketing automation, mobile marketing, networking, online video, organic and paid search, sales staff, social media marketing, sponsorships, sports marketing, software tools, trade show marketing, website traffic, and more."-- Provided by publisher
Note	Compliant with Section 508 Accessibility Standards (i.e., Voluntary Product Accessibility Template (VPAT) compliant)
System Details	Mode of access: World Wide Web.
Note	Online resource; title from PDF title page (viewed June 6, 2023).
Subject	Industrial marketing -- United States.
	Industrial marketing -- United States -- Statistics.
Genre/Form	Electronic books.
Added Author	Washington, Kelli D., author.
	Richard K. Miller & Associates, issuing body.
ISBN	9781577833284 electronic edition