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Title The convergence of interactive marketing and personal selling and sales management / guest editors, Dr. Shannon Cummins, Dr. James W. Peltier and Dr. Andrea Dixon.

Publication Info. [Bradford, West Yorkshire] : Emerald, 2016.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (85 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series Journal of research in interactive marketing, 2040-7122 ; volume 10, number 1, 2016
Bibliography Includes bibliographical references.
Note Description based on online resource; title from PDF title page (ebrary, viewed February 20, 2017).
Subject Interactive marketing.
Sales management.
Genre/Form Electronic books.
Added Author Cummins, Shannon, editor.
Peltier, James W., editor.
Dixon, Andrea, editor.
ISBN 9781786353238
9781786353245 (e-book)

 
    
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