| Description |
xi, 267 p. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
International business enterprises -- Developing countries.
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Social responsibility of business -- Developing countries.
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Diversity in the workplace -- Developing countries.
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Industrial management -- Developing countries.
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BRIC countries -- Foreign economic relations.
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| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9781119962694 |
|
9781118351567 (electronic bk.) |
|
