| Description |
xi, 497 p. ; 23 cm. |
| Note |
Includes index. |
| Contents |
Acknowledgments -- Preface -- Part 1: Global Trade Primer -- 1: Basics of global trade -- 2: Global financial system -- 3: Protectionism and free trade -- 4: Public and private information and assistance resources -- Part 2: Analysis Of Key Countries And Regions -- 5: Competitiveness and barriers to market entry -- 6: Market opportunities in Brazil and Latin America -- 7: Market opportunities in Russia and Eastern Europe -- 8: Market opportunities in India, China, and South and East Asia -- 9: Market opportunities in Israel and the Arab states -- Part 3: Intercultural Relationships -- 10: American habits that drive foreigners up a wall -- 11: Beware of cultural risks -- 12: Overcoming language barriers -- 13: Woman power in global trade -- 14: Winning negotiations -- Part 4: Managing Global Trade -- 15: Market research: performing a country survey -- 16: Assessing country risk -- 17: Building relationships with strategic alliances -- 18: Selling channels in foreign markets -- 19: E-commerce and advertising -- 20: Moving your goods to market -- 21: Trade finance and ensuring you get paid -- 22: Countertrade as a last resort -- 23: Foreign sourcing (importing) made easy. |
| Summary |
From the Publisher: Step-by-step guide to doing business around the world. Covering 40 countries, business owners are taken beyond America's borders to enter a new world of eager customers, ready financing, and high margins. Laced with real-life anecdotes and examples, this book covers which markets have the strongest demand, the best ways to sell products, overseas transportation, foolproof payment methods, unique cultural anomalies, and more. |
| Subject |
International business enterprises -- Management.
|
|
Small business -- Management.
|
|
International trade -- Handbooks, manuals, etc.
|
|
Globalization -- Economic aspects.
|
| ISBN |
1599182572 (alk. paper) |
|
9781599182575 (alk. paper) |
| Standard No. |
AU@ 000043110568 |
|
