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Author Tuller, Lawrence W.

Title Doing business beyond America's borders : the do's, don'ts and other details of conducting business in 40 countries / Lawrence W. Tuller.

Imprint [Irvine, Calif.] : Entrepreneur Press, c2008.

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.049 T824d 2008    ---  Available
Description xi, 497 p. ; 23 cm.
Note Includes index.
Contents Acknowledgments -- Preface -- Part 1: Global Trade Primer -- 1: Basics of global trade -- 2: Global financial system -- 3: Protectionism and free trade -- 4: Public and private information and assistance resources -- Part 2: Analysis Of Key Countries And Regions -- 5: Competitiveness and barriers to market entry -- 6: Market opportunities in Brazil and Latin America -- 7: Market opportunities in Russia and Eastern Europe -- 8: Market opportunities in India, China, and South and East Asia -- 9: Market opportunities in Israel and the Arab states -- Part 3: Intercultural Relationships -- 10: American habits that drive foreigners up a wall -- 11: Beware of cultural risks -- 12: Overcoming language barriers -- 13: Woman power in global trade -- 14: Winning negotiations -- Part 4: Managing Global Trade -- 15: Market research: performing a country survey -- 16: Assessing country risk -- 17: Building relationships with strategic alliances -- 18: Selling channels in foreign markets -- 19: E-commerce and advertising -- 20: Moving your goods to market -- 21: Trade finance and ensuring you get paid -- 22: Countertrade as a last resort -- 23: Foreign sourcing (importing) made easy.
Summary From the Publisher: Step-by-step guide to doing business around the world. Covering 40 countries, business owners are taken beyond America's borders to enter a new world of eager customers, ready financing, and high margins. Laced with real-life anecdotes and examples, this book covers which markets have the strongest demand, the best ways to sell products, overseas transportation, foolproof payment methods, unique cultural anomalies, and more.
Subject International business enterprises -- Management.
Small business -- Management.
International trade -- Handbooks, manuals, etc.
Globalization -- Economic aspects.
ISBN 1599182572 (alk. paper)
9781599182575 (alk. paper)
Standard No. AU@ 000043110568

 
    
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