| Description |
xv, 383 p. : ill. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Managing in the global economy : an introduction -- Challenges and prospects of globalization -- Economic foundations of global business -- National trade policy and competitive advantage -- Legal and political foundations of global business -- Economic integration and regional trading blocs -- Cultural foundations of global business -- Assessing cultural differences -- Organizing for global business -- Developing global business strategies -- Building global strategic alliances -- Strategies for international negotiation -- Staffing global operations -- Managing a competitive global workforce -- Managing total quality and employee involvement -- Managing multicultural teams -- Managing in the global economy : a field project. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
International business enterprises -- Management.
|
|
International trade -- Cross-cultural studies.
|
|
Strategic planning.
|
|
International economic relations.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Nardon, Luciara, 1972-
|
|
ProQuest (Firm)
|
| ISBN |
0765615517 (pbk. : alk. paper) |
|
