| Description |
viii, 302 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Technology and the modern political campaign : the digital pulse of the 2008 campaigns / Costas Panagopoulos -- The technological development of candidate websites : how and why candidates use web innovations / James N. Druckman, Martin J. Kifer, and Michael Parkin -- Closing gaps, moving hurdles : candidate web site communication in the 2006 campaigns for Congress / Girish J. "Jeff" Gulati and Christine B. Williams -- Trickle-down technology? The use of computing and network technology in state legislative campaigns / Chapman Rackaway -- Do campaign websites really matter in electoral civic engagement? Empirical evidence from the 2004 and 2006 post-election tracking survey / Hun Myoung Park and James L. Perry -- Clicking for cash : campaigns, donors, and the emergence of online fundraising / Costas Panagopoulos and Daniel Bergan -- The impact of email campaigns on voter mobilization : evidence from a field experiment / David W. Nickerson -- Mobilizing the mobiles : text messaging and turnout / Allison Dale and Aaron Strauss -- Online political advertising / Michael Cornfield and Kate Kaye -- "Under construction" : weblog campaigning in the German Bundestag election 2005 / Steffen Albrecht, Maren Lubcke, Rasco Hartig-Perschke -- Mobile democracy : text messages, voter turnout, and the 2004 Spanish general election / Sandra L. Suarez -- Bloggers at the gates : Ned Lamont, blogs, and the rise of insurgent candidates / Kevin A. Pirch -- Voters, MySpace, and YouTube : the impact of alternative communication channels on the 2006 election cycle and beyond / Vassia Gueorguieva -- "Friend" the president : Facebook and the 2008 presidential election / Allison Slotnick -- The political impact of Facebook : evidence from the 2006 elections and the 2008 nomination contest / Christine B. Williams and Girish J. "Jeff" Gulati -- Conclusion / Costas Panagopoulos. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Internet in political campaigns.
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Political campaigns -- Effect of technological innovations on.
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Elections -- Effect of technological innovations on.
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Information technology.
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Telecommunication.
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| Genre/Form |
Electronic books.
|
| Added Author |
Panagopoulos, Costas.
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ProQuest (Firm)
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| ISBN |
9780813544885 (hardcover : alk. paper) |
|
9780813544892 (pbk. : alk. paper) |
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