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Author
Scott, David Meerman, author.
Title
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott.
Publication Info.
Hoboken, New Jersey : Wiley, 2017.
2017
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
Sixth edition.
Description
1 online resource (427 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Internet marketing.
Internet in public relations.
Genre/Form
Electronic books.
Added Title
New rules of marketing and PR
Other Form:
Print version: Scott, David Meerman. New rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. Sixth edition. Hoboken, New Jersey : Wiley, c2017 xxi, 426 pages 9781119362418 2017019099
ISBN
9781119362418
9781119362449 (electronic bk.)
Available items only
