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E-Book/E-Doc
Author Segev, Elad.

Title Google and the digital divide : the bias of online knowledge / Elad Segev.

Publication Info. Oxford : Chandos Pub., 2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description 1 online resource (257 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Series Chandos internet series
Bibliography Includes bibliographical references (pages 191-218) and index.
Contents Power, communication and the internet -- The structure and power of search engines -- Google and the politics of online searching -- Users and uses of Google's information -- Mass media channels and the world of Google News -- Google's global mapping.
Summary Aimed at information and communication professionals, scholars and students, Google and the Digital Divide: The Biases of Online Knowledge provides invaluable insight into the significant role that search engines play in growing the digital divide between individuals, organizations, and states. With a specific focus on Google, author Elad Segev explains the concept of the digital divide and the effects that today's online environment has on knowledge bias, power, and control. Using innovative methods and research approaches, Segev compares the popular search queries in Google and Yahoo in the United States and other countries and analyzes the various biases in Google News and Google Earth. Google and the Digital Divide shows the many ways in which users manipulate Google's information across different countries, as well as dataset and classification systems, economic and political value indexes, specific search indexes, locality of use indexes, and much more. Segev presents important new social and political perspectives to illustrate the challenges brought about by search engines, and explains the resultant political, communicative, commercial, and international implications.
Note Description based on print version record.
Subject Google (Firm)
Search engines.
Internet searching.
Genre/Form Electronic books.
Other Form: Print version: Segev, Elad. Google and the digital divide : the bias of online knowledge. Oxford : Chandos Pub., 2010 xxxiv, 222 pages ; 24 cm. Chandos internet series 9781843345657 (OCoLC)ocn503046716 (DLC) 2010444428
ISBN 184334565X
9781843345657
9781780631783 (electronic bk.)

 
    
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