Includes bibliographical references (p. 363-387) and indexes.
Contents
The importance of design for Web surveys -- The basic building blocks -- Going beyond the basics : visual and interactive enhancements to Web survey instruments -- General layout and design -- Putting the questions together to make an instrument -- Implementing the design.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
