Title from title screen (viewed on July 20, 2006).
Summary
"Describes the information businesses should consider as they develop online ads to ensure that they comply with the law"--Overview.
Note
"May 2000."
Bibliography
Includes bibliographical references.
Contents
Overview -- Introduction -- The applicability of FTC law to internet advertising -- Clear and conspicuous disclosures in online advertisements -- Specific issues in applying certain rules and guides to internet activities -- Conclusion.