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| Title |
The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan. |
|
| Imprint |
Burlington, Vt. : Gower, c2011. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Description |
xiii, 204 p. |
| Note |
Includes index. |
| Contents |
Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Markets -- Islamic countries.
|
|
Islamic countries -- Commerce.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9780566089220 (hardback : alk. paper) |
|
9781409428947 (electronic bk.) |
|
