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E-Book/E-Doc

Title In the loupe [electronic resource] : advertising diamonds, gemstones, and pearls.

Imprint

[Washington, D.C.] : Federal Trade Commission, Bureau of Consumer Protection, Office of Consumer and Business Education, [2001]

Connect to
Connect to http://purl.access.gpo.gov/GPO/LPS78342

Copies

Location	Call No.	OPAC Message	Status
Axe Federal Documents Online	FT 1.33:AD 9	---	Available

Description	[4] p. : digital, PDF file
Series	FTC facts for business
File Type	World Wide Web Resource.
System Details	Mode of access via the FTC web site.
Note	Title from title screen (viewed on Feb. 7, 2007).
	"December 2001"--P. [4].
Summary	The Bureau of Consumer Protection of the of the U.S. Federal Trade Commission (FTC) presents the full text of the December 2001 business fact sheet entitled "In the Loupe: Advertising Diamonds, Gemstones, and Pearls." The text is available in PDF format. The fact sheet offers tips for businesses on how to describe jewelry products, including diamonds, gemstones, and pearls. The bureau discusses fractional representations of weight, gemstone treatments, thermal testers, and disclosures in advertising.
Subject	United States. Federal Trade Commission. Bureau of Consumer Protection.
	Advertising -- Jewelry.
	Gems -- Marketing.
	Electronic publications.
	Government publications.
	Advertising.
	Jewelry.
Indexed Term	Electronic publications.
Added Author	United States. Federal Trade Commission. Office of Consumer and Business Education.
Standard No.	N@F 546156
Gpo Item No.	0535-B (online)
Sudoc No.	FT 1.33:AD 9