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Author
McCarthy, E. Jerome (Edmund Jerome)
Title
Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
Imprint
Homewood, IL : Irwin, c1993.
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Location
Call No.
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Status
Axe 2nd Floor Stacks
658.8 M127b 1993
---
Available
Edition
11th ed.
Description
xxii, 763, 15, 14 p. : col. ill. ; 27 cm.
Series
The Irwin series in marketing
Bibliography
Includes bibliographical references (p. 723-760) and indexes.
Subject
Marketing -- Management.
Export marketing -- Management.
Added Author
Perreault, William D.
ISBN
025610509X
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