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Print Material
Author Schulz, Eric.

Title The marketing game : how the world's best companies play to win / Eric Schulz.

Imprint Holbrook, Mass. : Adams Media, c1999.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.802 Sch83m    ---  Available
Description xiv, 290 p. ; 25 cm.
Note Includes index.
Contents Development and planning -- Marketing cornerstones -- Consumer communication -- Promote, promote and promote.
Subject Marketing -- Decision making.
Management games.
ISBN 1580622224

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