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Subjects (1-39 of 39)
Market Segmentation
1
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Die Blue-Ocean-Strategie : Neue Wege, die Konkurrenz hinter sich zu lassen


Pichere, Pierre, author.
[Place of publication not identified] : 50Minuten.de, [2018] 2018

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El concepto de la estrategia del oceano azul : resumen y analisis


Pichere, Pierre, author.
[Place of publication not identified] : 50Minutos.es, 2016. 2016

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3
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Consumer cosmopolitanism in the age of globalization



[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. 2012

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Print Material
 

The discipline of market leaders : choose your customers, narrow your focus, dominate your market


Treacy, Michael.
Reading, Mass. : Addison-Wesley Pub. Co., 1996, c1995. 1996

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 Axe 2nd Floor Stacks  658.8 T71d 1996    ---  Available
5
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Energy sector market analysis sponsored by the Weatherization and Intergovernmental Program (WIP) at



Golden, Colo. : National Renewable Energy Laboratory, [2006] 2006

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 Axe Federal Documents Online  E 9.16:NREL/TP-620-40541    ---  Available
6
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The fast path to corporate growth leveraging knowledge and technologies to new market applications


Meyer, Marc H.
Oxford ; New York : Oxford University Press, 2007. 2007

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7
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The growth drivers the definitive guide to building marketing capabilities


Bird, Andy.
Hoboken, N.J. : Wiley, 2012. 2012

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8
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Handbook of market segmentation : strategic targeting for business and technology firms


Weinstein, Art.
New York : Haworth Press, [2004] 2004

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9
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Internal marketing directions for management



London ; New York : Routledge, 2000. 2000

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10
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Lifestyle market segmentation


Michman, Ronald D.
New York : Praeger, 1991. 1991

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11
Print Material
 

The long tail : why the future of business is selling less of more


Anderson, Chris, 1961-
New York : Hyperion, c2008. 2008

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12
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The long tail : why the future of business is selling less of more


Anderson, Chris, 1961-
New York : Hyperion, c2006. 2006

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13
Print Material
 

Making niche marketing work : how to grow bigger by acting smaller


Linneman, Robert E., 1928-
New York : McGraw-Hill, c1991. 1991

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14
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Market segmentation how to do it and how to profit from it


McDonald, Malcolm.
Chichester : John Wiley & Sons, Ltd., 2012. 2012

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15
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Market segmentation : using demographics, psychographics, and other segmentation techniques to uncov


Weinstein, Art.
Chicago, Ill. : Probus Pub. Co., c1987. 1987

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16
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Marketing and multicultural diversity



Aldershot, England : Burlington, VT : Ashgate, c2006. 2006

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17
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The nature of marketing : marketing to the swarm as well as the herd


Brymer, Chuck.
London ; New York, NY : Palgrave Macmillan, 2009. 2009

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18
Print Material
 

Niche envy : marketing discrimination in the digital age


Turow, Joseph.
Cambridge, Mass. : MIT Press, c2006. 2006

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19
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Niche envy : marketing discrimination in the digital age


Turow, Joseph, author.
Cambridge, Massachusetts ; London, England : The MIT Press, 2006. 2006

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20
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21
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One-to-one web marketing build a relationship marketing strategy one customer at a time


Allen, Cliff, 1948-
New York : John Wiley, 2001. 2001

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22
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Pricing segmentation and analytics


Bodea, Tudor.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012. 2012

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23
Print Material
 

Segmenting the industrial market


Bonoma, Thomas V.
Lexington, Mass. : Lexington Books, c1983. 1983

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24
Print Material
 

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of to


Leeming, E. Janice.
Burr Ridge, Ill. : Irwin, c1994. 1994

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25
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Superconsumers : a simple, speedy, and sustainable path to superior growth


Yoon, Eddie, author.
Boston, Massachusetts : Harvard Business Review Press, [2017] 2017

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26
Print Material
 

Wonder woman : marketing secrets for the trillion-dollar customer


Ellwood, Iain.
Basingstoke [England] ; New York : Palgrave Macmillan, 2008. 2008

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Market Segmentation Asia
27
Print Material
 

Consumer behavior in Asia


Schutte, Hellmut.
Washington Square, New York, N.Y. : New York University Press, 1998. 1998

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Market Segmentation Case Studies
28
Print Material
 

Handbook of niche marketing : principles and practice



New York : Best Business Books, Haworth Reference Press, c2006. 2006

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Market Segmentation Management
29
Print Material
 

Battling big box : how nimble niche companies can outmaneuver giant competitors


Dubroff, Henry.
Franklin Lakes, NJ : Career Press, c2009. 2009

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Market Segmentation United States
30
E-Book/E-Doc
 

Latinos, Inc. the marketing and making of a people


Davila, Arlene M., 1965-
Berkeley : University of California Press, c2012. 2012

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31
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Lincoln, Inc selling the sixteenth president in contemporary America


Hogan, Jackie, 1967-
Lanham, MD : Rowman & Littlefield Publishers, 2011. 2011

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32
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The maturing marketplace buying habits of baby boomers and their parents



Westport, Conn. : Quorum Books, 2000. 2000

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33
Print Material
 

Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual


Morse, David R., 1961-
Ithaca, NY : Paramount Market Publishing, c2009. 2009

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34
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The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for c


Nevaer, Louis E. V., author.
London, England ; New York, New York : Routledge, 2015. 2015

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Market Segmentation United States Costs
35
E-Book/E-Doc
 

The changing face of the U.S. grain system differentiation and identity preservation trends


Elbehri, Aziz.
[Washington, D.C.] : U.S.Dept. of Agriculture, Economic Research Service, [2007] 2007

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 Axe Federal Documents Online  A 93.73:35    ---  Available
Market Segmentation United States History 20th Century
36
Print Material
 

Raising consumers : children and the American mass market in the early twentieth century


Jacobson, Lisa, 1962-
New York : Columbia University Press, c2004. 2004

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 FSCC Non-Fiction  339.47 JAC 2004    ---  Available
Market Share
37
E-Book/E-Doc
 

How strong is your firm's competitive advantage?


Marburger, Daniel R., author.
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016. 2016

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38
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Unrelenting innovation how to build a culture for market dominance


Tellis, Gerard J., 1950-
San Francisco, Calif. : Jossey-Bass, 2013. 2013

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Market Share Econometric Models
39
E-Book/E-Doc
 

The welfare effects of use-or-lose provisions in markets with dominant firms


Gale, Ian Lindsay.
Washington, DC : Bureau of Economics, U.S. FTC, [2010] 2010

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