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Record 19 of 26
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Author
Turow, Joseph, author.
Title
Niche envy : marketing discrimination in the digital age / Joseph Turow.
Publication Info.
Cambridge, Massachusetts ; London, England : The MIT Press, 2006.
2006
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (225 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Consumer profiling.
Market segmentation.
Marketing -- Technological innovations.
Customer services -- Technological innovations.
Genre/Form
Electronic books.
Other Form:
Print version: Turow, Joseph. Niche envy : marketing discrimination in the digital age. Cambridge, Massachusetts ; London, England : The MIT Press, c2006 viii, 225 pages 9780262201650 2005058409
ISBN
9780262201650
9780262257114 (electronic bk.)
Available items only
