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Subjects (1-15 of 15)
Marketing Case Studies
1
Print Material
 

Cases in marketing : an administrative approach


Lipson, Harry Aaron, 1919-2006.
New York : Wiley, c1971. 1971

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Copies

Location Call No. OPAC Message Status
 Axe Kansas Collection  658.8 L669c c.2  ---  Lib Use Only
2
Print Material
 

Cases in marketing strategy


Clewett, Richard M.
Homewood, Ill. : R. D. Irwin, c1964. 1964

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 C599c 1964    ---  Available
3
Electronic Book
 

Data-driven marketing the 15 metrics everyone in marketing should know


Jeffery, Mark, 1965-
Hoboken, N.J. : Wiley, c2010. 2010

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
4
Electronic Book
 

Fallstudien zum Marketing



Herne, [Germany] : Kiehl, 2015. 2015

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
5
Print Material
 

Fundamentos de mercadotecnia : textos y casos


Lipson, Harry Aaron, 1919-2006.
Mexico [City, Mexico] : Editorial Limusa, c1979. 1979

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Location Call No. OPAC Message Status
 Axe Kansas Collection  658.8 L669f    ---  Lib Use Only
6
Print Material
 

The IBM way : insights into the world's most successful marketing organization


Rodgers, F. G. (Francis G.)
New York : Harper & Row, c1986. 1986

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Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.761004 R616i 1986    ---  Available
7
Print Material
 

The IBM way : insights into the world's most successful marketing organization


Rodgers, F. G. (Francis G.)
New York : Harper & Row, 1987, c1986. 1987

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Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  338.761004 R616i  1987    ---  Available
8
Print Material
 

International marketing : text and cases


Leighton, David.
New York : McGraw-Hill, c1966. 1966

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.848 L533i    ---  Available
9
Print Material
 

Marketing


Hasty, Ronald W.
San Francisco : Canfield Press, c1975. 1975

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 H279m    ---  Available
10
Print Material
 

Marketing cases


Lamb, Charles W.
Boston : Houghton Mifflin, c1983. 1983

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 L165m    ---  Available
11
Print Material
 

Marketing cases



Boston : Houghton Mifflin Co., c1985. 1985

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 M3411ca 1985    ---  Available
12
Print Material
 

Marketing fundamentals : text and cases


Lipson, Harry Aaron, 1919-2006.
Huntington, N.Y. : R. E. Krieger Pub. Co., 1980, c1974. 1980

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Location Call No. OPAC Message Status
 Axe Kansas Collection  658.8 L669m, 1980    ---  Lib Use Only
13
Print Material
 

Marketing mistakes


Hartley, Robert F., 1927-
New York : Wiley, c1995. 1995

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 H255m 1995    ---  Available
14
Print Material
 

Marketing successes, historical to present day : what we can learn


Hartley, Robert F., 1927-
New York : J. Wiley, c1985. 1985

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.8 H255ma    ---  Available
15
Print Material
 

New and improved : the story of mass marketing in America


Tedlow, Richard S.
New York : Basic Books, c1990. 1990

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Location Call No. OPAC Message Status
 Axe Special Collections Whitehead  381.09 T228n  1990    ---  Lib Use Only
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