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Marketing Customer Services
1
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Handbook of services marketing & management



Thousand Oaks : Sage Publications, [2000] 2000

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2
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Journal of services marketing.



Bradford : Emerald Insight, c2007. 2007

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3
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Perception of a difference the power in buying, marketing and selling customer care


Zimmerman, Wesley.
Scottsdale, AZ : WZA, Inc., c2005. 2005

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