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Subjects (1-50 of 126)
Marketing Management
1
Electronic Book
 

Applying scientific reasoning to the field of marketing make better decisions


Grapentine, Terry.
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012. 2012

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2
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Basic marketing : a global-managerial approach


McCarthy, E. Jerome (Edmund Jerome)
Homewood, IL : Irwin, c1993. 1993

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3
Print Material
 

Basic marketing : a global-managerial approach


Perreault, William D.
Chicago : Irwin, c1996. 1996

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4
Print Material
 

Basic marketing : a situational orientation


Walters, C. Glenn (Charles Glenn)
Bessemer, AL : Colonial Press, 1988. 1988

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 Axe 2nd Floor Stacks  658.8 W171b 1988    ---  Available
5
Electronic Book
 

Die Bedurfnispyramide : Menschliche Bedurfnisse verstehen und einordnen


Pichere, Pierre, author.
[Place of publication not identified] : 50Minuten.de, [2018] 2018

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6
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Big data marketing : engage your customers more effectively and drive value


Arthur, Lisa.
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 2013

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7
Electronic Book
 

Billion-dollar branding : brand your small business like a big-business and make great things happen


Parker, Honey, author.
New York : Morgan James Publishing, [2013] 2013

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8
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Brand building and marketing in key emerging markets : a practitioner's guide to successful brand gr


Schaffmeister, Niklas, author.
Cham, Switzerland : Springer, 2015. 2015

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9
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Brand meaning management



Bingley, England : Emerald, 2015. 2015

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10
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Buyer personas : how to gain insight into your customer's expectations, align your marketing strateg


Revella, Adele, author.
Hoboken, New Jersey : Wiley, 2015. 2015

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11
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Changing dynamics in business marketing



[Bradford, England] : Emerald Group Publishing Limited, 2016. 2016

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12
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Channel management and retail marketing


Dhotre, Meenal.
Mumbai : Himalaya Pub. House, 2010. 2010

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13
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Consumer empowerment



Bradford, England : Emerald Group Publishing, c2006. 2006

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14
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Contemporary issues in marketing management



New York : Nova Science Publishers, Inc., c2011. 2011

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15
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Corporate communication : a marketing viewpoint


Podnar, Klement, author.
Oxfordshire, England ; New York, New York : Routledge, 2015. 2015

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16
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Corporate ethics for turbulent markets : the market context of executive decisions


Mascarenhas, Oswald A. J., author.
Bingley, UK : Emerald Publishing, 2018. 2018

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17
Print Material
 

Creating a successful marketing strategy for your small new business


Stasch, Stanley F.
Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010. 2010

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18
Electronic Book
 

Creating effective sales and marketing relationships


Le Meunier-FitzHugh, Kenneth., author.
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 2015

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19
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Creating market insight how firms create value from market understanding


Smith, Brian D. (Brian David), 1961-
Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2008. 2008

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20
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Customer-centric marketing : building relationships and creating advocates in the age of the consume


Cundari, Aldo, author.
Hoboken, New Jersey : Wiley, 2015. 2015

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21
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Data-first marketing : how to compete and win in the age of analytics


Miller, Janet Driscoll, 1971- author.
Hoboken, New Jersey : Wiley, [2020] 2020

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22
Electronic Book
 

Demarketing



London : Routledge, 2014. 2014

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23
Print Material
 

The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agen


Sugiyama, Kotaro.
New York : McGraw-Hill, c2011. 2011

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24
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Developing business strategies


Aaker, David A.
New York : Wiley, c1998. 1998

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25
Electronic Book
 

Developing successful marketing strategies


Randazzo, Gary W., author.
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014. 2014

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26
Electronic Book
 

Einfuhrung in das Marketing am beispiel eines personaldienstleistungsunternehmens : ein lehr- und ar


Wettach, Sven, author.
Hamburg, [Germany] : Diplomica Verlag, 2015. 2015

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27
Electronic Book
 

Entrepreneur magazine's 103 start-up marketing tips


Lesonsky, Rieva.
Irvine, CA : Entreprenuer Media, 2001. 2001

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28
Electronic Book
 

The entrepreneur's guide to marketing


Everett, Robert F.
Westport, Conn. : Praeger, 2009. 2009

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29
Electronic Book
 

Entrepreneurship marketing : principles and practice of SME marketing



London ; New York, New York : Routledge, [2020] 2020

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30
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Experiential approach to consumer decision making



[Place of publication not identified] : Emerald Publishing, 2020. 2020

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31
Electronic Book
 

Faires management und marketing


Wiesner, Knut A., author.
Berlin, [Germany] : De Gruyter Oldenbourg, 2016. 2016

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32
Print Material
 

Flock and flow : predicting and managing change in a dynamic marketplace


McCracken, Grant David, 1951-
Bloomington : Indiana University Press, c2006. 2006

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33
Electronic Book
 

From Little's law to marketing science : essays in honor of John D.C. Little



Cambridge, Massachusetts : MIT Press, [2015] 2015

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34
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Get slightly famous : become a celebrity in your field and attract more business with less effort


Van Yoder, Steven.
Berkeley, Calif. : Bay Tree Pub., c2003. 2003

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35
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36
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Globalized supply chains and U.S. policy



New York : Nova Science Publishers, c2010. 2010

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37
Electronic Book
 

Grow right Entrepreneur magazine's 102 marketing tips for growing businesses



Irvine, Calif. : Entreprenuer Media, c2001. 2001

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38
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Grundlagen des reisemittler-und reiseveranstaltermanagements : marktuberblick, geschaftsmodelle, mar


Kirstges, Torsten, author.
Munich, Germany : Oldenbourg Verlag, 2014. 2014

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39
Electronic Book
 

Gurus on marketing


Kermally, Sultan.
London : Thorogood, c2003. 2003

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40
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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative


Brinker, Scott, 1971- author.
Hoboken, New Jersey : Wiley, [2016] 2016

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41
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42
Electronic Book
 

Improving sales and marketing collaboration : a step-by-step guide


Malshe, Avinash., author.
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. 2015

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43
Electronic Book
 

Improving the marriage of modeling and theory for accurate forecasts of outcomes



Bingley, England : Emerald Publishing Limited, 2018. 2018

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44
Print Material
 

Industrial buying and creative marketing


Robinson, Patrick J.
Boston, Allyn & Bacon [1967] 1967

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46
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Internal marketing directions for management



London ; New York : Routledge, 2000. 2000

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47
Electronic Book
 

The investor's advocate : how the SEC protects investors, maintains market integrity, and facilities


United States. Securities and Exchange Commission.
[Washington, D.C.] : U.S. Securities and Exchange Commission, [2008] 2008

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48
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Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-tim


Levinson, Jay Conrad.
[Irvine, Calif.] : Entrepreneur Press, c2008. 2008

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49
Electronic Book
 

Lead generation for dummies


Rothman, Dayna, author.
Hoboken, New Jersey : John Wiley & Sons, 2014. 2014

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50
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Location-based marketing : geomarketing and geolocation


Cliquet, Gerard, author.
London ; Hoboken, New Jersey : ISTE : Wiley, [2020] 2020

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