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Subjects (1-14 of 14)
Marketing New Products
1
Electronic Book
 

Behavioral pricing



Bradford, England : Emerald Group Publishing, c2004. 2004

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 Axe ProQuest E-Book  Electronic Book    ---  Available
2
Electronic Book
 

The challenges facing brand managers today



[Bradford] : Emerald Insight, 2012. 2012

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3
Print Material
 

The distribution trap : keeping your innovations from becoming commodities


Thomas, Andrew R.
Santa Barbara, Calif. : Praeger/ABC-CLIO, c2010. 2010

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 Axe 2nd Floor Stacks  658.87 T361d 2010    ---  Available
4
Print Material
 

The evolution of new markets


Geroski, Paul.
Oxford, [England] ; New York, [N.Y.] : Oxford University Press, c2003. 2003

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 Axe 2nd Floor Stacks  658.8 G319e 2003    ---  Available
5
Print Material
 

How to develop successful new products


Patrick, Jerry.
Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, c1997. 1997

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 Axe 2nd Floor Stacks  658.575 P275h    ---  Available
6
Electronic Book
 

If you build it will they come? three steps to test and validate any market opportunity


Adams, Rob.
Hoboken : John Wiley & Sons, Inc., 2010. 2010

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7
Electronic Book
 

Monetizing innovation : how smart companies design the product around the price


Ramanujam, Madhavan, author.
Hoboken, New Jersey : Wiley, 2016. 2016

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8
Electronic Book
 

New food product development from concept to marketplace


Fuller, Gordon W.
Boca Raton, FL : CRC Press, c2011. 2011

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9
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10
Electronic Book
 

Product development : a structured approach to consumer product development, design, and manufacture



Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, ©2008. 2008

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 Axe Elsevier ScienceDirect Ebook  Electronic Book    ---  Available
11
Electronic Book
 

Product development a structured approach to consumer product development, design, and manufacture



Amster dam ; Boston, MA : Butterworth-Heinemann, An imprint of Elsevier, c2008. 2008

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12
Print Material
 

Product development of value-added foods : basic concepts for small food processors


Aramouni, Fadi Michael, 1956-
[Manhattan, Kan.] : Cooperative Extension Service, Kansas State University, [1994]. 1994

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 Axe Archives Kansas Documents  KD E 46.19:1156    ---  Available
13
Print Material
 

The product manager's handbook : the complete product management resource


Gorchels, Linda.
Lincolnwood, Ill. : NTC Business Books, c2000. 2000

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 Axe 2nd Floor Stacks  658.8 G65p  2000    ---  Available
14
Electronic Book
 

Think big nine ways to make millions from your ideas


Debelak, Don.
Irvine, Calif. : Entrepreneur Press, c2001. 2001

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