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Subjects (1-20 of 20)
Marketing Psychological Aspects
1
Print Material
 

All business is show business


McKain, Scott.
Nashville, Tenn. : Rutledge Hill, c2002. 2002

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 Axe 2nd Floor Stacks  659.2 M191a 2002    ---  Available
2
E-Book/E-Doc
 

Behavioral aspects of brand management


Majerova, Jana, author.
New York : Addleton Academic Publishers, [2021] 2021

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3
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Brainfluence 100 ways to persuade and convince customers with neuromarketing


Dooley, Roger, 1952-
Hoboken, N.J. : Wiley, c2012. 2012

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4
Print Material
 

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy


Lindstrom, Martin, 1970-
New York : Crown Business, c2011. 2011

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 Axe 2nd Floor Stacks  658.8343 L645b 2011    ---  Available
5
E-Book/E-Doc
 

The business of choice : how human instinct influences everyone's decision


Willcox, Matthew, author.
Bingley, UK : Emerald Publishing Limited, [2020] 2020

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6
Print Material
 

Buy ology : truth and lies about why we buy


Lindstrom, Martin, 1970-
New York : Doubleday, c2008. 2008

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 Axe 2nd Floor Stacks  658.834 L645b 2008    ---  Available
 FSCC Non-Fiction  658.834 L6456b 2008    ---  Available
7
E-Book/E-Doc
 

The buying brain secrets of selling to the subconscious mind


Pradeep, A. K., 1963-
Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], c2010. 2010

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8
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Decoded the science behind why we buy


Barden, Phil.
Chichester, West Sussex : John Wiley & Sons Ltd., 2013. 2013

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9
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Examining the role of well being in the marketing discipline



Bingley : Emerald Publishing Limited, [2019] 2019

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10
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FTC staff report self-regulatory principles for online behavioral advertising.



[Washington, D.C.] : Federal Trade Commission, 2009. 2009

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 Axe Federal Documents Online  FT 1.2:AD 9/8    ---  Available
11
E-Book/E-Doc
 

How people buy online : the psychology behind consumer behaviour


Gupta, Seema, author.
Thousand Oaks, California : SAGE Publishing, [2021] 2021

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12
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The human brand : how we relate to people, products, and companies


Malone, Chris, 1969-
San Francisco : Jossey-Bass, 2013. 2013

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13
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Inspired marketing the astonishing fun new way to create more profits for your business by following


Vitale, Joe, 1953-
Hoboken, N.J. : John Wiley & Sons, Inc., c2008. 2008

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14
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The marketing power of emotion


O'Shaughnessy, John, 1927- author.
New York, New York : Oxford University Press, 2003. 2003

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15
E-Book/E-Doc
 

Neuromarketing im tourismus : Potenzielle Wirksamkeit in der Hotellerie


Winkler, Pia, author.
Hamburg, [Germany] : disserta Verlag, 2016. 2016

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16
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Neuromarketing : modelle und Anwendungen in der marketingpraxis


Lange, Juliane, author.
Hamburg, [Germany] : Diplomica Verlag GmbH, 2014. 2014

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17
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Psychological foundations of marketing


Kimmel, Allan J., author.
London, [England] ; New York, New York : Routledge, 2018. 2018

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18
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The psychology of design : creating consumer appeal



New York, New York ; London, [England] : Routledge, 2016. 2016

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19
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Sensory marketing research on the sensuality of products



New York : Routledge, c2010. 2010

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20
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The sonic boom : how sound transforms the way we think, feel, and buy


Beckerman, Joel, author.
Boston : Houghton Mifflin Harcourt, 2014. 2014

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