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Author
Newman, Bruce I., author.
Title
The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing / Bruce I. Newman.
Publication Info.
Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (218 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on print version record.
Subject
Political campaigns -- United States.
Campaign management -- United States.
Advertising, Political -- United States.
Communication in politics -- United States.
Marketing -- Political aspects -- United States.
Genre/Form
Electronic books.
Other Form:
Print version: Newman, Bruce I. Marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing. Toronto, [Ontario] ; Buffalo, [New York] ; London, [England] : University of Toronto Press, c2016 xi, 205 pages 9781442647992 2015463279
ISBN
9781442647992
9781442669734 (e-book)
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