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Marketing Research Methodology
1
Electronic Book
 

Issues of representation and qualitative marketing research



Bradford, England : Emerald Group Publishing, c2003. 2003

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
2
Print Material
 

The market research toolbox : a concise guide for beginners


McQuarrie, Edward F.
Thousand Oaks, Calif. : Sage Publications, c1996. 1996

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Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  658.83 M242m    ---  Available
3
Electronic Book
 

Online panel research : a data quality perspective



West Sussex, England : John Wiley & Sons, 2014. 2014

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
4
Electronic Book
 

Qualitative research methods in public relations and marketing communications


Daymon, Christine.
New York, NY : Routledge, 2011. 2011

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Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
5
Print Material
 

Copies

Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  659.1072 Us4 2002    ---  Available
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