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| Title |
Consumer behaviour and marketing research [electronic resource] : (text and cases) / Suja R. Nair. |
|
| Imprint |
Mumbai [India] : Himalaya Pub. House, 2009. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
Rev. ed. |
| Description |
548, 276 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. Consumer behaviour -- pt. 2. Marketing research. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Consumer behavior.
|
|
Marketing research.
|
| Genre/Form |
Electronic books.
|
| Added Author |
ProQuest (Firm)
|
| ISBN |
9788178667829 |
|
