| Description |
xxxii, 302 p. : ill. ; 25 cm. |
| Series |
Financial Times Prentice Hall books |
|
Financial Times Prentice Hall books.
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The Argument -- What Drives New Product Development -- Moving to the Upper Right -- The Upper Right: The Value Quadrant -- The Core of a Successful Brand Strategy: Breakthrough Products and Services -- The Process -- A Comprehensive Approach to User-Centered, Integrated New Product Development -- Integrating Disciplines and Managing Diverse Teams -- Understanding the User's Needs, Wants, and Desires -- Further Evidence -- Case Studies: The Power of the Upper Right -- Automotive Design: Product Differentiation through User-Centered iNPD -- Future Trends -- Have Faith in the Leap. |
| Summary |
Creating Breakthrough Products describes the new forces driving product development that companies must master if they want to lead and innovate. It is a step-by-step guide to the new ideal in product development. |
| Subject |
New products.
|
|
Production planning.
|
|
Product management.
|
|
Marketing research.
|
| Added Author |
Vogel, Craig M.
|
| ISBN |
0139696946 |
|
9780139696947 |
|
