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Record 37 of 39
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Title
Developing a market orientation [electronic resource] / Rohit Deshpande, editor.
Imprint
Thousand Oaks, Calif. : Sage Publications, c1999.
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
vii, 320 p. : ill.
Note
Papers originally published as Marketing Science Institute working papers.
Bibliography
Includes bibliographical references and indexes.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Marketing research.
Customer services.
Corporate culture.
Organization.
Competition.
Genre/Form
Electronic books.
Added Author
Deshpande, Rohit.
ProQuest (Firm)
Marketing Science Institute.
ISBN
076191692X (acid-free paper)
0761916938 (pbk. : acid-free paper)
9780761916932
9781452263168
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