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Author
Koch, Jorg, author.
Title
Marktforschung : grundlagen und praktische anwendungen / Jorg Koch, Peter Gebhardt, Florian Riedmuller.
Publication Info.
Berlin, [Germany] : De Gruyter Oldenbourg, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
7., uberarbeitete und aktualisierte Auflage.
Description
1 online resource (342 pages) : illustrations, tables
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed April 11, 2016).
Subject
Marketing research.
Marketing research -- Consumer behavior.
Genre/Form
Electronic books.
Added Author
Gebhardt, Peter, author.
Riedmuller, Florian, author.
Other Form:
Print version: Koch, Jorg. Marktforschung : grundlagen und praktische anwendungen. 7., uberarbeitete und aktualisierte Auflage. Berlin, [Germany] : De Gruyter Oldenbourg, c2016 xiii, 327 pages 9783110413786
ISBN
9783110413786
9783110414110 (electronic bk.)
9783110426182 (electronic bk.)
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