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Author Bryant, Andy, author.

Title The TV Brand Builders : How to Win Audiences and Influence Viewers / Andy Bryant, Charlie Mawer.

Publication Info. [Place of publication not identified] : Kogan Page, 2016.


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
Description 1 online resource (344 pages) : illustrations.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Online resource; title from title screen (
Summary With examples drawn from major broadcasters such as Fox, AMC, and HBO, this book provides inspiration for all marketers to learn from the ways in which TV brands have harnessed the opportunities arising from the developments in online video, sma
Bibliography Includes bibliographical references.
Subject Television broadcasting -- Marketing.
Television programs -- Marketing.
Branding (Marketing)
Genre/Form Electronic books.
Added Author Mawer, Charlie
ISBN 9780749476687
9780749476700 (electronic)

Available items only