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Author Usui, Kazuo, 1953-

Title The development of marketing management [electronic resource] : the case of the USA, c. 1910-1940 / Kazuo Usui.

Imprint Aldershot, England ; Burlington, VT : Ashgate, c2008.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xii, 166 p. : ill.
Series The history of retailing and consumption
History of retailing and consumption.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Marketing -- United States -- Management -- History -- 20th century.
Marketing -- United States -- History -- 20th century.
Marketing -- Management -- Case studies.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 0754606066 (alk. paper)
9780754606062 (alk. paper)

 
    
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