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Author Maringe, Felix.

Title Marketing higher education [electronic resource] : theory and practice / Felix Maringe and Paul Gibbs.

Imprint Maidenhead, England ; New York : Open University Press, 2009.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiv, 195 p. : ill.
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Universities and colleges -- Marketing.
Education, Higher -- Marketing.
Genre/Form Electronic books.
Added Author Gibbs, Paul.
ProQuest (Firm)
ISBN 0335220339
9780335220335
0335220320
9780335220328

 
    
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