Kids Library Home

Welcome to the Kids' Library!

Search for books, movies, music, magazines, and more.

     
Available items only
E-Book/E-Doc
Author Alserhan, Baker Ahmad.

Title The principles of Islamic marketing [electronic resource] / Baker Ahmad Alserhan.

Imprint Burlington, Vt. : Gower, c2011.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 204 p.
Note Includes index.
Contents Understanding Islamic marketing -- Islamic business ideals -- Markets and marketing in Islam -- The Islamic marketing mix -- The Islamic product -- The Islamic pricing practices -- Islamic promotions -- Islamic logistics (Halal logistics) -- Issues in Islamic marketing -- The Muslim consumer -- Islamic branding 1 : concepts and background -- Islamic branding 2 : brands as deeds -- Islamic hospitality.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Markets -- Islamic countries.
Islamic countries -- Commerce.
Genre/Form Electronic books.
Added Author ProQuest (Firm)
ISBN 9780566089220 (hardback : alk. paper)
9781409428947 (electronic bk.)

 
    
Available items only