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Author
Tedlow, Richard S.
Title
New and improved : the story of mass marketing in America / Richard S. Tedlow.
Imprint
New York : Basic Books, c1990.
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Location
Call No.
OPAC Message
Status
Axe Special Collections Whitehead
381.09 T228n
1990
---
Lib Use Only
Description
xi, 481 p. : ill. ; 24 cm.
Bibliography
Includes bibliographical references (p. [441]-466) and index.
Subject
Marketing -- United States -- History.
Marketing -- Case studies.
ISBN
0465050239 : $24.95 ($32.95 Can.)
Standard No.
NLGGC 058149686
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