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Title Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis.

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London ; New York : Routledge, 2000.

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Available to Pittsburg State University patrons only.

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xvii, 311 p. : ill.
Bibliography	Includes bibliographical references and index.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Marketing -- Management.
	Marketing channels.
	Market segmentation.
Genre/Form	Electronic books.
Added Author	Varey, Richard J., 1955-
	Lewis, Barbara R.
	ProQuest (Firm)
ISBN	0203207351
	0415213177 (HB)
	0415213185 (PB)